Search Engline Optimization: All links in your website should be reachable. Each link should take your website reader, a potential consumer, to another destination.
It goes without saying that broken links lead to a website visitor's frustration.
How many times have you clicked on a link, only to land on a page that said Page Cannot be Found? Then what? You probably clicked around here and there, trying to find your way home, and then closed the page and started over or visited competitor's website.
Links might not be reachable because page names changed, companies to which you have a link changed a URL (page name), or pages were removed when products or services were discontinued.
It's important to ensure that every link works properly. Brazos Web Design will check, and double check, all links before activating your website.
Keep your website visitors happy by making sure all links are reachable.
✓ Update external links that have been changed over time.
✓ Update internal links when page names change
✓ Remove links that are no longer relevant
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