A Healthy Website is Well Maintained

Brazos Web Design in Bryan recommends maintaining a healthy website by giving it a good inspection on a regular basis. There are several reasons a website might not be healthy:

• It's tempting to secure a beautiful, functioning website, have it loaded on the web, and then forget about it for long stretches of time, rarely checking it, or perhaps never checking it, to ensure that the pages and links are still performing properly.
• Website trends change over time and the website that was built years ago to represent your business may look outdated today.
• Links you included to outside companies or organizations may have changed and are no longer accessible. Tap every link in your website just to make sure you have no broken links.
• Assess your security program carefully. Does it scan for malware on a regular basis? If you purchased a security package, what protection does it give your website?
• Does your site meet search engine requirements to encrypt and authenticate website identity with an SSL certificate? If not, you will see the dreaded message Website Not Secure or Not Secure by your URL name and visitors to your website will instead visit your competitor's website.
• If your site was built years ago, it may not be mobile-friendly. In other words, it will not resize to fit the screen of a mobile phone. A major factor in search engine optimization is ensuring that your website can be viewed on a mobile phone without having to slide the website page horizontally across the screen to see the information.

Brazos Web Design in Bryan-College Station can discuss your options for updating your website to make sure it is safe, secure, and engaging.

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